You’ve got an idea. Now you want to turn it into a brand.

THE STARTER KIT

Brand Aid Kit is built for brands at every stage:
Different sizes. Different budgets.
Same sharp thinking, tailored to you.

THE ALIGNMENT KIT

You've got a great product but something’s not clicking?

THE SCALER KIT

The basics are set. Now you want your brand to make some noise.

THE SIGNATURE KIT

You've built your brand. Now you want to own the space.

...or

If you prefer things à la carte, here are the servies we offer:

Brand Strategy & Positioning
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Visual Identity & Logo Design
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Creative & Art Direction (AI-led)
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Content Production
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Copywriting & Brand Messaging
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Social Media & Content Strategy
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Website Design & Development
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Email & CRM Marketing
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Product & Packaging Strategy

ABOUT US

We’re a strategic brand agency, not here to just make things look good, but to make them perform. Our team brings experience across homegrown startups to global brands, giving us the perspective to make ideas work at every scale and for every budget.

MEET THE FOUNDER

Founded by Sonal Jain, an alum of NIFT Mumbai and ISB Hyderabad, Brand Aid Kit is built on a simple idea: brands should perform, not just exist. With a foundation in design and a business lens, Sonal approaches branding as a growth lever. Not decoration, not trend chasing, but deliberate decisions that move the numbers.

PORTFOLIO

Personalized Video Campaign for Swiggy Dineout

Alia Bhatt was appointed as a global ambassador for L’Oréal Paris, joining a prestigious lineup of international icons. Her launch campaign centred on achieving dreams unconditionally, encouraging women to pursue their ambitions without compromise or hesitation.

Alia Bhatt's Global Brand Ambassador Launch for L'Oreal

Concept | Copy | Campaign Management | Creative Direction

Dineout’s GIRF campaign leveraged personalized video ads featuring Kusha Kapila, addressing users by name to create a highly engaging, “thumb-stopping” experience and drive attention post-lockdown.

Concept | Copy

0-1 Visual Identify & Positioning for SOCU

Positioning | Brand Identity | Brand Startegy

We build SOCU’s 0–1 brand strategy from the ground up, defining its core narrative, positioning, and cultural edge from day one. Every layer is engineered for traction, turning early vision into a brand that resonates, scales, and performs.