Get a FREE brand diagnosis today. Get in touch!

MIRROR, MIRROR,

ON THE WALL,

WHO HAS WORKED ON THE

COOLEST BRANDS OF THEM ALL?

About

Part creativity. Part culture. Part commercial sense. Brand Aid Kit combines it all.

Backed by a NIFT Mumbai + ISB pedigree and 8+ years of experience turning that mix into brands, campaigns and ideas built to matter.

Global Experience

A sharp understanding of regional nuances, cultural context and what makes people actually care.

Experience building brands and campaigns across global markets, with a perspective that travels.

A designer’s eye and a business instinct, bringing strategy, design and copy together under one roof.

From early-stage startups finding their voice to global brands protecting theirs.

Regional Understanding

Creative Excellence

Startups to Global Brands

WORK (aka The Bragging Rights)

A few ideas that went from “what if?” to “well, look at that.”

A New Face. A Global Stage.

Bringing Alia Bhatt onto the global stage as L’Oréal Paris’ Global Brand Ambassador.

Dining Out in the Era of Staying In

Reigniting India’s appetite for dining out after months of COVID lockdown.

Reclaiming the Makeup Crown

Taking L’Oréal Paris Hair Color closer to consumers across India with a campaign built to speak their language.

Starting With a Blank Page

The story of building SOCU from first principles, from positioning to launch.

13 Languages. One Brand Story.

Reigniting a devalued category and reestablishing L'Oréal Paris as a makeup leader.

The Pincode Playbook

Turning location into a creative lever for more relevant, hyperlocal Dineout communication.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt

woman wearing black scoop-neck long-sleeved shirt

Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair

woman in black blazer with brown hair

Lianne Wilson

Broker

man standing near white wall

man standing near white wall

Jaden Smith

Architect

woman smiling wearing denim jacket

woman smiling wearing denim jacket

Jessica Kim

Photographer

Connect:

Email: hello@brandaidkit.com

WhatsApp: +91 7985338148